Thursday, September 29, 2011

The Downfall of Premier and Why I Won't Recommend Again!

   Hello ladies and gents.  I know I've been away for awhile, but I've come out of hiding to put my 2 cents in on the Premier sell-out debate.  I've been a long and loving customer of the Premier brand in all its forms and functions.  I've counted the EasyWalk as one of the best products in my dog training arsenal and recommended it to everyone I know.  That ends today!

   As some of you are no doubt aware Premier, a company long known for its  support of non-aversive and pet-friendly products has been sold to a company called RadioFence.  RadioFence makes their bread-and-butter off of shock collars & underground electric fencing, but in recent years has made attempts to distract from these practices by diversifying.  Apparently they now believe that we will overlook their encouraging the painful and cruel treatment of our pets, so long as they offer alternatives as well.  Having bought the most recognizable positive reenforcement focused company in the general market, RadioFence seems to believe that we will all just roll-over and go along with supporting their company's cruel & abusive practices.

   Recognizing the increasing backlash against the sale, RadioFence has determined that it will soon be dropping the Premier logo from their products and putting them under the heading of their PetSafe brand.  Do not be fooled!  All your money will be going to RadioFence to support the further manufacture of bark collars, shock collars, scat mats and electric fences.

   I don't like to preach.  I'm a firm believer in doing what works for you and what works for your dog, but I do not support the use of painful aversives in the training of animals and therefore can no longer support Premier as a brand.  I will be removing all posts that paint Premier in a positive light and you will never again see their products on this blog in any form.  I'll keep using the EasyWalks I do have until they are in tatters, but I'm removing all obvious branding from them and hope you will consider doing the same.

   I'm compiling my own list of products that can be used as alternatives to the Premier brand favorites, but in the meantime please visit a wonderful post from Success Just Clicks!

    Please join me in boycotting Premier, RadioFence & PetSafe.   We must all make our voices heard with our most powerful tool: our money!


  1. Wow, thanks for sharing that info. :)

  2. Yup, it's sad but true. I know there are going to be people who think I'm going over board, but you've got to stand by what you believe. I'm glad to see I'm not alone!

  3. Yes, Thank you for this info.

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